F1RST SURF SHOP

	Surf Report: 305-397-8103••

Paddle Out Memorial For LBL Carlos Montejo, Thursday, September 1st.

Tuesday, August 30, 2011
Posted Under: Surf

Please join us a celebration of one of South Beach's original, Carlos LBL Montejo this Thursday at South Beach..

Ocean Drive Magazine July Issue-Miami Surf Archive Project.

Saturday, July 2, 2011
Posted Under: Surf

The July issue of Ocean Magazine is now on newsstands featuring an excellent article on South Beach Surf Culture and the Miami Surf Archive Project..

Free Stand-Up Paddle Board Rental this Saturday.

Friday, June 17, 2011
Posted Under: Surf

Come check out F1RST this Saturday for a free 30 minute SUP rental!!

Over 20 New Channel Islands Surfboards In Stock!

Monday, March 28, 2011
Posted Under: Surf

F1RST Surf Shop Just recieved over 20 new Channel Islands Surfboards!

F1RST Surf Shop Wetsuit Clearance Sale!!

Sunday, March 13, 2011
Posted Under: Surf

Save 25% off all wetsuits in stock!

F1RST Surf Shop Winter Clearance Sale!

Sunday, February 6, 2011
Posted Under: Surf

Come by F1RST Surf Shop this weekend and save big on all your favorite brands!

Eddie Aikau Big Wave Contest at F1RST Surf Shop.

Wednesday, January 19, 2011
Posted Under: Surf

Come by F1RST Surf Shop starting Thursday and watch the live feed of the Eddie Invitational.

Channel Islands Motorboat Now Available at F1RST

Thursday, January 13, 2011
Posted Under: Surf

Introducing the Channel Islands Motorboat. Designed by Rob Machado.

Billabong Platinum PX1 Boardshorts Now Available at F1RST.

Thursday, January 13, 2011
Posted Under: Surf

The Billabong PX1 boardshort is by far the most technically advanced surf short ever produced by Billabong.

Last Days 'til Christmas Sale at F1RST Surf Shop!

Tuesday, December 21, 2010
Posted Under: Surf

Come by F1RST and save big on all your beachgoing necessities!

Go Pro Camera Now Available at F1RST.

Monday, December 20, 2010
Posted Under: Surf

F1RST Surf Shop is now an Official Go Pro Camera Authorized Dealer.

Gift Cards On Sale at F1RST Surf Shop.

Monday, December 20, 2010
Posted Under: Surf

F1RST Surf Shop has great deals on Gift Cards for you last minute shoppers!

Save 25% This Sunday at F1RST

Friday, December 17, 2010
Posted Under: Surf

Starting this Sunday, Save 25% off all softgoods at F1RST Surf Shop.

Epic North Swell @ South Beach.

Wednesday, December 15, 2010
Posted Under: Surf

Check out some pics from Chris Hampson fromSouth Beach's Epic North Swell Tuesday, Dec 14, 2010

Used Starboard Stand-up Paddleboards Now On Sale!!!

Thursday, December 9, 2010
Posted Under: Surf

If you've been waiting to get your hands on a used SUP. Here's your chance!

Gift Cards Now Available at F1RST Surf Shop.

Tuesday,November 03, 2010
Posted Under: Surf

Gift Cards are now available at F1RST. Perfect for that person that you have no idea WTF to get them for Xmas!!

XLATER Limited Edition Tee Shirts Now Available at F1RST.

Monday, November 22, 2010
Posted Under: Surf

Just hitting the shelves for a limited time only is F1RST's "XLATER" Tee . Available in black and brown only at F1RST Surf Shop.

Billabong Wetsuits Now Available at F1RST Surf Shop.

Wednesday, November 17, 2010
Posted Under: Surf

F1RST just recieved the latest from Billabong. Fullsuits, Springsuits, and Jackets are available in all sizes.

Black Friday Sale & Innersection Video Premiere!!!

Tuesday,November 16, 2010
Posted Under: Surf

F1RST Surf shop is gettin' geared up for a HUGE Black Friday Sale & Event...

Potential XXL Swell On Tap for The Coming Weekend !!!

Tuesday,November 03, 2010
Posted Under: Surf

Andy Irons Paddle Out at F1RST Surf Shop

Saturday, November 6, 2010
Posted Under: Surf
Please join our community of surfers and surf shops in a memorial paddle out for 3X World Champion Andy Irons.

Innersection.tv World Premiere at F1RST.

Friday, November 5, 2010
Posted Under: Surf
F1RST Surf Shop has been selected as one of the premiere venues for the highly anticipated release of Innersection.tv

RIP Andy Irons 1978 - 2010.

Tuesday,November 03, 2010
Posted Under: Surf

Our deepest condolences go out to the Andy Irons family.

Flamingo Skatepark Project.

Friday, October 29, 2010
Posted Under: Skate

Miami Beach has finally stepped up to the plate and is planning a skatepark in the heart of South Beach, Flamingo Park. We need to raise funds in order to get a non-prefab park...

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Fletcher Chouinard Surfboards.

Tuesday, October 26, 2010
Posted Under: Surf
F1RST Surf Shop now carries Fletcher Chouinard Surfboards in various shapes and sizes.

Kulcha Shok Surf & Reggae Party at Purdy Lounge.

Monday, October 18, 2010
Posted Under: Surf
Join the Legendary Lance-O and F1RST Surf shop for Kulcha Shok's monthly surf party.

Castles In The Sky DVD Now Available at F1RST.

Friday, October 15, 2010
Posted Under: Surf
We just cracked open a copy of Castles In The Sky. The latest offering from the modern master of Surf Vid's Taylor Steele...

Channel Islands Surfboard Demo This Saturday at F1RST.

Monday, October 4, 2010
Posted Under: Surf
Come by F1RST Surf Shop this saturday. We'll have EVERY Al Merrick available for demo!

Scratching The Surface DVD Now Available at F1RST.

Thursday, September 30, 2010
Posted Under: Surf
We just popped open the latest DVD. Julian Wilson's Scratching The Surface. Come by and lurk a peek.

Follow F1RST on Twitter Contest.

Monday, September 27, 2010
Posted Under: Surf

It's time for us to get our tweet game right...

A-Puerto Rico-Hoaaaaa!!!
Thursday, September 23, 2010
Posted Under: Surf

"Mila, ya llegue de Puelto Lico, mano. Las olas estaba Cabron, 'manoooo.. " (Translation) I just got back from PR...

The O.F.F. Report: My Name Is Earl...

Sunday, August 29, 2010
Posted Under: Surf

Looks like Earl has the potential to deliver the goods! Check out the O.F.F. (Official F1RSTShop Forecast).

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The Channel Islands Black Flag Whip.

Sunday, August 22, 2010
Posted Under: Surf, Gear

Check out the latest offering from Al Merrick & Kelly Slater with the new Black Flag Whip.

F1RST 2010-2011 Rental & Lesson Rates.

Posted Under: Surf,Rental,Kite

Interested in tryng out Surfing, Kiteboarding or Stand-Up Paddleboarding? Check out our 2010-2011 rates here...

SUP Rentals & Lessons.

Monday, August 9, 2010
Posted Under: Surf, Gear

F1RST Surf Shop is your foremost authority on Stand Up Paddleboarding.

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Von Zipper Now Available at F1RST Shop.

Friday, August 6, 2010
Posted Under: Surf, Gear

F1RST Surf Shop is fully stocked with all the latest from Von Zipper...

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F1RST Is Now Your Authorized Channel Islands/Al Merrick Dealer.

Wednesday, August 4, 2010
Posted Under: Surf, Gear

Come check out our inventory of Channel Islands Surfboards!

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Channel Islands Al Merrick Surfboards F1RST Surf Shop

Limited Edition "Heat" Tees Now Available!.

Tuesday, August 3, 2010
Posted Under: Surf

"Is that the bandwagon coming down the street?! Cuz I gotta get on it, son!!!!"

Grand Opening Reception.

Tuesday, July 27, 2010
Posted Under: Surf

F1RST Surf Shop would cordially wike to invite you to our grand opening event this Thursday night.

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F1RST is Now Open for Business

Thursday, July 22, 2010
Posted Under: Surf

F1RST is officially open for business. Come get your shop on...

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Stand-Up Paddleboarding Now Available at the Standard.

Saturday, July 17, 2010
Posted Under: Surf

F1RST surf shop now proudly offers SUP tours and lessons at The Standard Hotel.

F1RST Surf Shop Is Now Hiring.

Tuesday, July 6, 2010
Posted Under: Surf, Kite

ILooking for a jobby-job?!?

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"As Long As We're Here, It's You And Me, Baby..."

Wednesday, June 23, 2010
Posted Under: Surf, Kite

We're almost there!!!

"Gettin' Our Turn At Bat..."

Monday, June 21, 2010
Posted Under: Surf, Kite

Our BIG grand opening is just around the corner!

"Now We're Up In The Big Leagues..."

Thursday, June 17, 2010
Posted Under: Surf, Kite

It's on and official!! F1RST Surf Shop is moving on up to greener pastures...

"Took A Whole Lot Of T-ry-ing A Just To Get Up That Hill..."

Wednesday, June 16, 2010
Posted Under: Surf, Kite

It's on and official!! F1RST Surf Shop is moving on up to greener pastures...

"To That Deee-luxe Apartment In The Sky..."

Monday, June13, 2010
Posted Under: Surf, Kite

It's on and official!! F1RST Surf Shop is moving on up to greener pastures...

"To The ~~East~~ South Side"

Monday, June13, 2010
Posted Under: Surf, Kite

It's on and official!! F1RST Surf Shop is moving on up to greener pastures...

"A well we're a-movin' on up..."

Monday, June13, 2010
Posted Under: Surf, Kite

It's on and official!! F1RST Surf Shop is moving on up to greener pastures...

Paddle 4 People SUP Race This Weekend at The Standard.

Monday, June 7, 2010
Posted Under: Surf, Kite

Come join us this weekend at The Standard for our first annual paddleboard race for a good cause.
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Moving Sale!!!

Thursday, May 13, 2010
Posted Under: Surf

The timeth has cometh! It's on and it's official! We are moving locations...
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Surf Check: Matt Roy North Swell Pics

Wednesday, March 3, 2010
Posted Under: Surf

Matthew Roy comes through once again with some great shots of last Thursday North Swell.

Surf Check: Hawaii Surf Sessions Winter 2010

Monday, February 15, 2010
Posted Under: Surf

I just got back from Hawaii. Sorry folks. But it was GOOOOOD.

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Aloha Army

Friday,February 12, 2010
Posted Under: Surf, Gear

Back from the Hawaiian Honeymoon, folks. Sorry for the long pause between posts, I had to get my romance on...

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Live Twitter-ing from The Pipeline Volcom Pro This Sunday!

Saturday, January 30, 2010
Posted Under: Surf

That's right I'm in Hawaii, bitches! Ima get my Twitter on from The Volcom Pipe Finals this Sunday!
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Billabong Parko Short Now Available at F1RST.

Friday, January 29, 2010
Posted Under: Surf, Gear

More Bong Gear has arrived at the shop. Check out Parko's signature boardshort...
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Surf Report > Minor Swell Pushing Through!

Tuesday, January 26, 2010
Posted Under: Surf

If you haven't tried out Stand-Up Paddleboarding yet. Now is your chance...
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Harsh Hurley Update!

Monday, January 25, 2010
Posted Under: Surf, Gear

What's up family! We're back from a brief update hiatus. We've been busy updating the inventory in the shop. Wejust got a gang of Hurley's Spring 2010 gear in-stock...

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Excellent Stand-Up Paddleboarding Conditions

Tuesday, January 19, 2010
Posted Under: Surf

If you haven't tried out Stand-Up Paddleboarding yet. Now is your chance...
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Surf Report: Saturday Southeast Chop

Saturday, January 16, 2010
Posted Under: Surf, Kite

The winds came through. It's rideable. Check the report for details.....
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Southeast Chop On Tap For The Weekend.

Thursday, January 14, 2010
Posted Under: Surf, Kite

We got some winds headed our way this weekend. Check out the forecast here...

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Surf Check: Charlie Garcia Pics From Mondays North Swell

Wednesday, January 13, 2010
Posted Under: Surf

CG actually got his lazy ass outta the club and into a 4mm wetsuit on Monday and shot some gems. Check em out...
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Surf Check: South Beach Monday Morning North Swell Pics.

Tuesday, January 12, 2010
Posted Under: Surf

Who woulda thought that Paulo had a knack for shooting pics...

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Surf Report: Waves Are Finally Here!

Monday, January 11, 2010
Posted Under: Surf

After waiting all weekend in the bitter cold, the waves finally showed up this morning. Waist to Chest with bigger sets.

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Billabong Spring 2010 Delivery In Stock!

Saturday, January 9, 2010
Posted Under: Surf, Gear

Even more new Billabong gear is back in stock! New boardshorts, fleece, tees, and hats are now available

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Wetsuit Tops Are Back In Stock!

Friday, January 8, 2010
Posted Under: Surf, Gear

We just got restocked from Billabong and Hurley in .5mm & 2mm Wetsuit tops.

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Surf Check: Palm Beach. January 06, 2009

Thursday, January 7, 2010
Posted Under: Surf

Yesssss! I won! Finally! Bird and I went upcoast on a whim yesterday afternoon and scored (for once)!

Surf Report:
Wednesday Morning

Wednesday, January 06, 2010
Posted Under: Surf

Just got back from freezing my ass of and looking at a flat ocean. I've got some news folks...

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Tracking The Elusive "Reduction" Swell.

Sunday, January 3, 2010
Posted Under: Surf

I know there's alot of hype around our mysterious "Refraction" swells. But most South beach surfers haven't realized is that we usually get a reduction swell. Read more on my theory..

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Potential North Swellage on Tap for Tuesday Morning.

Monday, December 28, 2009
Posted Under: Surf

That whole cold, wind, weather thing is happening again. I'm gettin that North Swell type feeling in my bones.

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Sunday's North Swell Video Clips & Pics

Tuesday, December 22, 2009
Posted Under: Surf

I surfed on Sunday from 11:00 - 4:00. Needless to say, I was too tired to paddle out again. The waves were solid all day so I came out at sunset and shot some clips.

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North Swell Pics From Matthew Roy.

Monday, December 21, 2009
Posted Under: Surf

I surfed on Sunday from 11:00 - 4:00. Needless to say, I was too tired to paddle out again. The waves were solid all day so I came out at sunset and shot some clips.

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New Billabong Gear For The Holidays Just Arrived.

Friday, December 18, 2009
Posted Under: Gear, Surf

We're getting geared up for the holidays! New gear just came in from Billabong. Hats, Tees, boardies and Windbreakers. Get your shopping on!

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Jona Cerwinske versus ...Lost Surfboards.

Sunday, December 12, 2009
Posted Under: Surf, Gear

Jona Cerwinske is a local artist. Born and raised in the county Dade. He's honed his skills in the illustration department and blessed my board with some custom artwork of my own.

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F1RST SURF SHOP
40 South Pointe Drive
Suite #107
Miami Beach, FLorida 33139
Ph: 305-397-8103
Fax: 305-397-8169
Email: Info@f1rstshop.com

STORE HOURS
Open 7 Days a Week (Excluding Holidays)

November through April
Monday through Saturday
10:00AM - 7:00 PM
Sunday
10:00 AM - 6:00 PM

May through October
Monday through Saturday
10:00AM - 8:00 PM
Sunday
10:00 AM - 6:00 PM

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